The production process of gift box packaging is complex, including: customers reach production intention → communicate with customers to reach design intention → design (structural design and decoration design) → customers determine design scheme → determine proofing scheme → proofing → customers determine samples → place orders → production review → material ordering → printing → post press processing → blanking → forming → mounting → packaging and warehousing → delivery → collection → customer maintenance, Any problem in any link will lead to the re production of gift box packaging.

結構設計

Structural design

在商品經濟日益發(fā)達的今天，商品包裝以其精美的外觀，增強了商品的形式感與美觀度。因此，包裝設計成為現代商品管理營銷的重要環(huán)節(jié)。然而，大多數設計師在進行包裝設計時，往往將大量精力投入在包裝的色彩與圖形圖案上，卻忽略了包裝設計中另外一個重要的審美因素——結構。

In today's increasingly developed commodity economy, commodity packaging enhances the sense of form and beauty of commodities with its exquisite appearance. Therefore, packaging design has become an important part of modern commodity management and marketing. However, most designers often put a lot of energy into the color and graphics of packaging design, but ignore another important aesthetic factor in packaging design - structure.

結構是包裝的骨架，一個和諧的結構本身就存在美感，失去了結構意義的包裝就會缺乏生命力。結構直接決定了包裝是否堅固耐久，同時也關系到包裝的生產制造、加工工藝和經濟成本等，對包裝的經濟效益和藝術效果都有很大影響。

Structure is the skeleton of packaging. A harmonious structure itself has aesthetic feeling. Packaging without structural significance will lack vitality. The structure directly determines whether the packaging is firm and durable. At the same time, it is also related to the manufacturing, processing technology and economic cost of packaging, which has a great impact on the economic and artistic effect of packaging.

根據印刷工作經驗，在對禮盒包裝進行結構設計時，需要考慮如下問題：

According to the printing experience, the following problems need to be considered in the structural design of gift box packaging:

①商品的檔次定位，主要涉及包裝的造型設計和材料選擇等，在同等檔次商品包裝中，應保證選擇的材料為經濟實惠，且綠色環(huán)保;

① The grade positioning of goods mainly involves the modeling design and material selection of packaging. In the packaging of goods of the same grade, it should be ensured that the selected materials are economical and environmentally friendly;

②商品的特性和附件，主要涉及包裝的盒型設計和內襯選擇等;

② The characteristics and accessories of goods mainly involve the box design of packaging and the selection of lining;

③滿足包裝的基本要求;

③ Meet the basic requirements of packaging;

④相應的包裝測試，保證包裝具有一定強度，足以保護內裝商品;

④ Corresponding packaging tests shall be carried out to ensure that the packaging has a certain strength and is sufficient to protect the inner goods;

⑤盡量使包裝滿足機械化或半機械化生產。

⑤ Try to make the packaging meet mechanized or semi mechanized production.